Every Acworth landlord wants to rent to desirable tenants. That is, those that will care for their property, cause fewer issues, and above all, pay rent on time. Such tenants are not only good for ensuring consistent rental income, but they are almost always friendly and easy to communicate with.
However, truth be told, finding such tenants isn’t an easy task. There are certain things you have to get right. In this article, HAAS Properties will share with you 6 tips on how to attract long-term tenants to your rental property.
1. Improve your property’s desirability.
No tenant wants to live in a property that looks run down. So, if your property seems like it has seen better days, do some improvements to make it look attractive to prospective tenants.
There are a couple of things you may need to do to improve your property’s curb appeal:
- Move any personal property that isn’t included in the lease.
- Repair any loose walkways, pavers, or driveway concerns.
- Make spot repairs on cracked or peeling paint on doors and windows.
- Check drains and downspouts and make sure they are functioning well.
- Walk along the fence to make sure it’s sturdy and won’t hurt/damage a tenant or their belongings.
- Keep the law cut, edged, weeded, and watered.
These are just some inexpensive fixes you can do on your own without requiring expert help.
2. Market to the right tenant type.
Have a picture of the type of tenant you want to live in your rental property. Generally speaking, types of tenants include professionals, students, and families. Next, begin crafting your rental ad.
The way you write your rental ad can have an impact on how quickly you are able to fill your vacancy and what type of tenant you are able to attract. Before putting pen to paper, make sure to do proper diligence first.
Understand what your competition is doing, especially in regards to rental rates and property features.
Once you have done that, begin writing your ad. Make sure to:
- Explain what prospective tenants stand to get by renting your property. For example, the location, the number of bedrooms and bathrooms, appliances, and parking information.
- Post great pictures. Post pictures that are bright, clean, and highlight the best parts of the property.
- Write an attractive headline. The following are some examples of eye-catching headlines to get you started.
“Spacious Three-bedroom apartment next to Dog Park in Clovis”
“Great 4 Bedroom, 3 Bath Home near Riverview High School, $1950”
“2 Bedroom, 1 Bathroom, and wood Fireplace for $2,995”
“$1,590 – Affordable 3br in Oxnard with Upgraded Appliances”
When writing your rental ad, you want to avoid statements that could be potentially discriminative. Avoid making statements such as:
- “No pets allowed” – In the state of Georgia, disability is a protected class. As such, you cannot deny disabled people that use service animals access to housing even if you have a “no pets” rule.
- “Perfect for female student” – Gender is also a protected class.
- “Suitable for single professional” – Including this in your rental ad may appear to discriminate against prospective tenants with families.
Including any of these statements in your rental ad could expose you to lawsuits. To avoid issues like such, focus your attention on describing the property rather than your ideal tenant.
3. Advertise your property on the right channels.
Now that you have your rental ad ready, the next step is to post it to the right marketing channels. The goal here is to expose it to as many potential tenants as possible. To do that, you need to make use of a variety of marketing strategies.
This signifies using things like “For Rent” signs, newspaper ads, word of mouth, social media, and listing it on top rental listing sites.
The idea is to reach as many prospective tenants as possible. Consequently, you will have more prospective tenants to choose from, which will increase your chances of landing the right one.
4. Choose your ideal tenant from the prospective tenant pool.
After the marketing phase is over, inquiries will start streaming in. Depending on the contact information you provided, they will come in the form of texts, emails, or calls.
To save both you and your prospective renter’s time, prepare a set of tenant screening questions to ask them over a phone interview. Ask them questions such as:
- Do you smoke?
- Do you have a pet?
- Will you be able to move in immediately?
- Are there any other people that will be living with you?
- How much money do you make per month?
- How long have you been living in your present home?
- Have you ever been evicted?
You also want to keep Fair Housing laws in mind as well. Avoid asking questions such as:
- Do you go to church?
- Where are your parents from?
- Do you have kids?
- Are you divorced/separated?
5. Offer the tenant a warm welcome.
People, in general, have anxieties about living in a new place. Make it your responsibility to help your new tenant settle down and answer any questions they may have about their new neighborhood.
Here are a few suggestions to include in your welcome package. You can choose one or two:
- An information packet
- A book of coupons
- A handwritten note
- Gift cards
- Food and drinks
- Essentials and toiletries
- A map of the local area
6. Always respond to tenant maintenance requests promptly.
No tenant wants an unresponsive landlord. As a matter of fact, slow response to maintenance requests is usually the #1 reason why tenants move out when their lease comes to an end.
With that in mind, do your best to respond and fix maintenance issues swiftly.
The bottom line
While attracting long-term tenants requires skills and experience, it is most definitely not an impossible task. You just need the right steps to make it happen.
If you’d benefit from the services of a professional property manager, contact HAAS Properties today!